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Rabu, 19 Februari 2014

[Y907.Ebook] Fee Download Checklist for Success: A Pilot's Guide to the Successful Airline Interview (Professional Aviation series), by Cheryl A. Cage

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In response to the growing airline practice of hiring individuals with management and communication skills in addition to technical knowledge, this workbook covers application, resume, and interview strategies, offering a different kind of preparation than most pilots have ever experienced.

Sales Rank: #1476603 in Books
Brand: Brand: Aviation Supplies n Academics, Inc.
Published on: 2000
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: .38" h x 7.98" w x 9.94" l,
Binding: Paperback
118 pages

Features

Used Book in Good Condition

From the Author
IMPORTANT! Check out the new companion CD-ROM to the book Checklist for Success, the CHECKLIST Interactive CD-ROM Training Companion. Cheryl Cage guides you through this "interview simulator." See and hear examples of common interviewing situations and then learn how to avoid making mistakes! (2-hours. ISBN: 0964283956)

About the Author
Cheryl A. Cage began Cage Consulting, Inc. in 1988. Over 100,000 pilots have used the Interview Preparation and Career Planning products and services of Cage Consulting. Cheryl is the author of five aviation career books including the bestselling Checklist for Success: A Pilot’s Guide to the Successful Airline Interview (with over 50,000 copies sold). In addition to her work with individual clients, Cheryl served as an independent consultant for many corporate clients such as Embry-Riddle Aeronautical University, Northwest Airlines, and unions including the Air Line Pilots Association (ALPA).

In 1996, Cheryl developed and presented pilot interview preparation seminars to thousands of displaced ALPA pilots from Pan Am, Midway, US Airways, TWA, Air Wisconsin, West Air, and Aspen Airways to name a few. The publishing division of Cage Consulting was expanded in 1996 with several new titles included. Cheryl’s career articles have appeared in numerous aviation periodicals including Flight Training, Air Line Pilot, Aviation for Women, and The Independent.

In 2004 Cheryl turned the reins of Cage Consulting over to Angela Marshall, a long-time Cage Consulting employee. In the ensuing years Cage Consulting became CageMarshall Consulting with Angela heading the organization. In 2015 Cheryl returned to CageMarshall Consulting to lead the expansion of CageMarshall’s Professional Development and Career Services. Using the same approach to career consulting that has proven so successful for our aviation clients for the past twenty-seven years, CageMarshall Consulting now provides these career services to professionals outside of the aviation industry.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Another success story. Get it if youre applying for Majors, hold off if you're going for the regionals.
By P. F.
Well, what can I say. This book got me a job at a Major. I have no doubt in my mind that the preparation from this book was the difference between me getting the job and not. Cheryl's advice is well structured and right on the money. Buying this book is like going to one of her seminars, except much much cheaper.

I bought the book before I had an interview, and that is definitely the way to go. There are many preparation techniques that will take some time. I would recommend getting this book as soon as you are applying for majors. The day that you get "the call" it will be too late. Use the techniques and prep provided in the book, and you will go to your interview with confidence. Trust the advice given here, its all golden.

One caveat I will give is that you probably don't need this if you're going for a regional interview. With the current environment you can probably save yourself a few bucks and get the job anyway. However, if you've gone to a few regional interviews, and are wondering why you haven't gotten then job, then read this book. It will definitely help you figure out what you are "doing wrong." She even discusses how to overcome various difficulties to your record.

Buy this book now, you will thank me later.

1 of 1 people found the following review helpful.
Not a complete waste of money
By Ceil Clark
I thought this would be full of exclusive tips for Airline interview success; but you can find the same information in about 30 minutes of surfing the internet. Not a complete waste of money, but investing $20 on Aviationinterviews.com has proven more worthwhile to me.

0 of 0 people found the following review helpful.
Five Stars
By John Hester
Good book. Used in prep for UA interview.

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Senin, 17 Februari 2014

[K466.Ebook] Fee Download Structural Design in Wood (VNR Structural Engineering Series), by Judith Stalnaker, Ernest Harris

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The prime purpose of this book is to serve as a design is of considerable value in helping the classroom text for the engineering or architec student make the transition from the often sim ture student. It will, however, also be useful to plistic classroom exercises to problems of the designers who are already familiar with design real world. Problems for solution by the student in other materials (steel, concrete, masonry) but follow the same idea. The first problems in each need to strengthen, refresh, or update their capa subject are the usual textbook-type problems, bility to do structural design in wood. Design but in most chapters these are followed by prob principles for various structural materials are lems requiring the student to make structural similar, but there are significant differences. planning decisions as well. The student may be This book shows what they are. required, given a load source, to find the magni The book has features that the authors believe tude of the applied loads and decide upon a set it apart from other books on wood structural grade of wood. Given a floor plan, the student design. One of these is an abundance of solved may be required to determine a layout of struc examples. Another is its treatment of loads. This tural members. The authors have used most of book will show how actual member loads are the problems in their classes, so the problems computed. The authors have found that students, have been tested.

Sales Rank: #1490645 in Books
Published on: 1997-01-15
Original language: English
Number of items: 1
Dimensions: 9.21" h x 1.00" w x 6.14" l, 1.73 pounds
Binding: Hardcover
448 pages

From the Back Cover
Integrating basic theory with practical real-world designs, this second edition covers all aspects of design and building with wood. While retaining many unique features from the highly successful first edition, new additions have been incorporated to reflect recent advances in the field, including the adoption of the LRFD code. This comprehensive text not only contains update on the ASD methods but also provides an explanation of the new LRFD methods, plus solved problems and examples in each section to reflect its application among all areas of designing with wood. This is the only book currently available that contains both the ASD and LRFD methods.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Book
By C. Pillari
Excellent Book with many examples and solutions uses 1986 NDS

0 of 0 people found the following review helpful.
Best Book about Timber Design
By st amadeus
This is so far the best book about timber design I have ever come across. Best thing about the book is the plain language, and the amount of examples. Every possible concept about timber design is given by an example which makes it way easier to understand the subject.

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Minggu, 16 Februari 2014

[H516.Ebook] Ebook Download Trust Me, Hansel and Gretel Are Sweet!: The Story of Hansel and Gretel as Told

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The witch ate little children lost in the woods. That's the story everyone knows. But it's a nasty rumor! Settle in as the witch herself serves up a delicious twist on the classic fairy tale.

Sales Rank: #29216 in Books
Published on: 2016-02-01
Original language: English
Number of items: 1
Dimensions: 9.80" h x .10" w x 7.70" l, .0 pounds
Binding: Paperback
24 pages

About the Author
Nancy Loewen has published many books for kids. She’s a two-time Minnesota Book Award finalist (Four to the Pole and The LAST Day of Kindergarten) and the recipient of a Distinguished Achievement Award from the Association of Educational Publishers (Writer’s Toolbox series). She holds an MFA from Hamline University in St. Paul. Nancy has two children and lives near Minneapolis. To learn more, visit www. nancyloewen.com.

Janna Rose Bock is a freelance illustrator in Long Beach, California. She earned a BFA in illustration from California State University, Long Beach, and later continued her education at Concept Design Academy in Pasadena. She specializes in digital illustration and whimsical stylized illustrations.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Love this series!
By Jason Vernon Carr
These books are amazing! I have the entire collection to use with my students. They love the twisted endings. I have used them from Kindergarten through 4th grade with great success!

0 of 1 people found the following review helpful.
Five Stars
By Tamara Royalty
Great series

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Selasa, 11 Februari 2014

[O548.Ebook] Download Industrial Air Quality and Ventilation: Controlling Dust Emissions, by Ivan Nikolayevich Logachev, Konstantin Ivanovich Logachev

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In the field of industrial ventilation and air quality, a lack of adequate analysis for aerodynamic processes, as well as a shortage of properly equipped computer facilities, has forced specialists to rely on an empirical approach to find answers in the past. Commonly based on crude models, practical data, or countertypes, the answers often offered have been imprecise.

Summarizing the results of the authors’ research conducted over the past 40 years, Industrial Air Quality and Ventilation: Controlling Dust Emissions examines air injection in granular material streams and defines the closed hood capacity widely used in the mechanical reprocessing of minerals. This book introduces a methodological approach (dynamic theory) that broadens the range of granular materials, including inter-heated material. It considers the mechanisms of ejecting air in different variations from uniform air motion processes in closed chutes to the forming of accelerated air streams in a free particles flow. It also provides the scientific basics of calculation for local exhaust ventilation dust production (aspiration), and enables readers to accurately apply these results to the mechanical processing of various materials.

• Describes the engineering methods for calculating the amounts of aspirated air for various industries and technological units

• Assists in developing new environmentally clean and competitive advanced technologies and equipment for the processing of granular materials

• Proposes new technical solutions that are more sanitary and require less energy and water consumption

• Looks at specific industry examples of localization of release

Industrial Air Quality and Ventilation: Controlling Dust Emissions proposes low power consumption-based technical solutions and outlines more accurate methods of calculating recommended performance. Richly illustrated with practical suggestions and techniques, the text includes real-world applications in the field of aerodynamic processes within gravitational fluxes of granular material, and encourages the development of new environmentally clean and competitive advanced technologies and equipment for the processing of granular materials.

Sales Rank: #4940188 in Books
Published on: 2014-02-20
Original language: English
Number of items: 1
Dimensions: 9.00" h x 1.10" w x 6.20" l, .0 pounds
Binding: Hardcover
417 pages

Review

"This book summarises the results of the authors research conducted over the past 40 years. …The conclusion reminds readers that the authors original research was aimed at improving the theoretical basis for design of ventilated suction hoods used for bulk material transfer groups and then to present their basic findings and resulting conclusions."
―ROSPA

"The book addresses the very complex topic of dust generation and fugitive emissions in industry. It provides detailed analyses, theories and data of numerous application areas ― with the aim of improving the design and operation of efficient dust control systems. I have not seen such a detailed study of this complex area before, and I am confident that the book will generate a great deal of interest in both the scientific and industry communities."
―Peter Wypych, Professor, University of Wollongong

"A solid academic treatise on the evolution of dust and particulates from conveying system transfer points, with a good amount of useful data to go with the theoretical equations."
―Eric Anderson, Consulting Engineer

About the Author

Ivan Nikolayevich Logachev graduated from the Kharkov Engineering Building Institute in 1962. The author of over 300 scientific papers, and more than 50 inventions and monographs, he is currently a professor at Belgorod State Technological University, Russia.

Konstantin Ivanovich Logachev graduated from the Dnepropetrovsk State University in 1992. Since 1995 he has worked at the Belgorod State Technological University. He is the author of over 150 scientific publications.

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0 of 0 people found the following review helpful.
Highly recommended
By Konstantin
Good interpretation. Understandable

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Senin, 10 Februari 2014

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For over five hundred years the Russians wondered what kind of people their Arctic and sub-Arctic subjects were. "They have mouths between their shoulders and eyes in their chests," reported a fifteenth-century tale. "They rove around, live of their own free will, and beat the Russian people," complained a seventeenth-century Cossack. "Their actions are exceedingly rude. They do not take off their hats and do not bow to each other," huffed an eighteenth-century scholar. They are "children of nature" and "guardians of ecological balance," rhapsodized early nineteenth-century and late twentieth-century romantics. Even the Bolsheviks, who categorized the circumpolar foragers as "authentic proletarians," were repeatedly puzzled by the "peoples from the late Neolithic period who, by virtue of their extreme backwardness, cannot keep up either economically or culturally with the furious speed of the emerging socialist society."

Whether described as brutes, aliens, or endangered indigenous populations, the so-called small peoples of the north have consistently remained a point of contrast for speculations on Russian identity and a convenient testing ground for policies and images that grew out of these speculations. In Arctic Mirrors, a vividly rendered history of circumpolar peoples in the Russian empire and the Russian mind, Yuri Slezkine offers the first in-depth interpretation of this relationship. No other book in any language links the history of a colonized non-Russian people to the full sweep of Russian intellectual and cultural history. Enhancing his account with vintage prints and photographs, Slezkine reenacts the procession of Russian fur traders, missionaries, tsarist bureaucrats, radical intellectuals, professional ethnographers, and commissars who struggled to reform and conceptualize this most "alien" of their subject populations.

Slezkine reconstructs from a vast range of sources the successive official policies and prevailing attitudes toward the northern peoples, interweaving the resonant narratives of Russian and indigenous contemporaries with the extravagant images of popular Russian fiction. As he examines the many ironies and ambivalences involved in successive Russian attempts to overcome northern—and hence their own—otherness, Slezkine explores the wider issues of ethnic identity, cultural change, nationalist rhetoric, and not-so European colonialism.

Sales Rank: #1804747 in eBooks
Published on: 2016-02-04
Released on: 2016-02-04
Format: Kindle eBook

From Library Journal
The "small peoples" are the 26 indigenous ethnic groups of the Arctic tundra and subarctic taiga whose traditions lie in hunting, trapping, fishing, and reindeer herding. Historian Slezkine studies the relationships between these groups and the Russians, who entered their land in the 11th century, colonized it, and transformed it over the centuries thereafter. By examining these circumpolar peoples through Russian historical documents and literary accounts, Slezkine brings out images that become reflections of the Russians themselves. He is interested in both the political and intellectual nature of the encounter and seeks to reveal the importance of the complexities of this relationship through history. The study is thoroughly researched and well written for the scholar in the field or the informed reader. For larger libraries and regional collections.
Rena Fowler, Humboldt State Univ., Arcata, Cal.
Copyright 1994 Reed Business Information, Inc.

From Booklist
Since the groundbreaking 1922 silent documentary Nanook of the North, not much has changed in the everyday life of the Alaskan Eskimos. Nor has much changed for the Arctic people of Russia, despite the incursions of many armies, both military and missionary. Despite their obvious primitiveness, the small Russian tribes of the North saw perhaps lesser levels of brutality by the Stalin regime and beyond, and the most obvious reason for this is the weather. Slezkine spends some time on the northerners' ability to cope with the climate, but mostly concentrates on the changing face of the Soviet Union in the microcosm of the northern people: from "savage Indians" to the slow evolution from icebound hunters and trappers to industrialized laborers. The book is an intellectual treatise, and occasionally Slezkine's clinical language can be as dry as a Siberian plain, but his descriptions of the trials of the northern Russians help make this book an invaluable look at the people the totalitarian Soviets forgot. Joe Collins

Review

"In this great book, Slezkine has provided us with a comprehensive history of the encounter between the Russians and the indigenous peoples of the Arctic and northwestern Pacific. . . . Arctic Mirrors has already become required reading for anyone interested in the history or anthropology of Siberia, and it will soon establish itself as an invaluable contribution to the growing field of studies on the newly independent states."―American Anthropologist

"Slezkine concentrates on the changing face of the Soviet Union in the microcosm of the northern people: from 'savage Indians' to the slow evolution from icebound hunters and trappers to industrialized laborers. . . . An invaluable look at the people the totalitarian Soviets forgot."―Booklist

"This fascinating and authoritative book covers the history of relations between Russian civilization and the hunter-gatherer peoples of northern Eurasia. Slezkine charts changing Russian policies toward these circumpolar cultures beginning with the fur trade . . . in the eleventh century, through the expansion of the Russian empire under the tsars, to the modernization policies of the Soviets. He argues that attention to this kind of history reveals as much about the construction of Russian identity as it does about the cultural identity of the northern 'others.' This book is an important addition to the growing literature on comparative colonialisms."―Virginia Quarterly Review

"This book sheds light on the history of a neglected people and reveals Russian self-perceptions refracted through the prism of their attitudes toward the natives. . . . It is a beautifully written, fascinating book that greatly enhances our understanding of Russia as a multiethnic state."―American Historical Review

"Engagingly written and with much ironic wit throughout, Arctic Mirrors is a pleasure to read."―Journal of Historical Geography

"This enlightening book should be read by all interested in the (former) Soviet north, northern people in general, or the relation between nation states and the various 'small peoples' of the earth."―Ethnohistory

"Slezkine has used a massive array of sources to write a fascinating history of northern Siberia's natives and their relations with the Russians over the last four centuries."―W. Bruce Lincoln, Northern Illinois University

Most helpful customer reviews

16 of 16 people found the following review helpful.
Native Siberians as Russian foil
By Alexander D. King
This is a great book. Slezkine has provided us with a comprehensive history of the encounter between the Russians and the indigenous peoples of the Arctic and northwestern Pacific. Based on original archival sources whenever possible, the narrative is thick in detail and rich in analysis. I enjoyed his writing style, but his arguments can be difficult to follow for non-academics. He focuses on the “numerically small” peoples of Siberia, who are often subordinated in accounts which privilege ethnic Russians, Komi and Sakha (Yakut) peoples in the east. Believing that ideas matter, Slezkine grounds the events and policies of his history in the intellectual fashions current at the time. Thus, we get a cultural and intellectual history of conquest and administration structuring the narrative which tacks between the Russian and native Siberian points of view.
Cossacks did not establish any “New Russia” because they did not understand Siberia as a discovery. The Princes of Rus long knew about “Ostiaks” to the east, and sixteenth century empire-building consisted of conquering foreign peoples throughout the continuous Eurasian landmass. There were no breakthroughs across great divides like the Atlantic. At the same time, the conquerors knew they were among foreign peoples, and it was imperative to get the “real” names from the locals. Foreigners were expected to remain foreign; they had only to pay their tribute and express appropriate obsequies to the Tsar, who discouraged the church from converting foreign tribute-payers to Orthodox Russians. Not that Russian conquest was less brutal than Spanish or English conquests elsewhere, but early Russian conquerors’ open-ended world-view did not force new people and territories into closed, Old World categories.
The rules of the relationship changed during the era of Peter the Great. With the coming of the Enlightenment to Russia, “foreigners” (of a different land) became “aliens” (of different birth). Peter’s fascination with western science led to several scientific expeditions into the north and the east to enumerate and classify everything (and every one) under the dominion of the Tsar. Groups were distinguished by language in a typology of peoples that has persisted to the present day. This second encounter “between the Russian and the native northerners was that between perfection and crudity” (p. 56). German anti-primitivism held sway in Russian thought, and the savages were certainly not noble.
By the close of the eighteenth century the increasing currency of the French Encyclopedists in intellectual circles paralleled the rise of Russian sentimentalism, and a different picture of natives emerged. As disease and warfare decimated the tribute payers, they became ennobled and in need of “protection.” Under Alexander I, reformers established the first comprehensive statement of global policy on the natives with the Statute of Alien Administration in Siberia in 1822. Classifying all (non-Russian) peoples into one of three categories (settled, nomadic, or wanderers), this statute structured native status for the next one hundred years.
Arctic Mirrors presents the story of the rise and fall of Russian anthropology for the first time. This is a significant contribution to the history of anthropology as an international discipline. More than half of the book deals with the Soviet period. Slezkine offers a lucid analysis of the surreal logic of Stalinist social policy and social science, where bureaucrats and scientists alike were often forced to recant truths they adamantly defended only months before in order to save their skins. He also traces the current nationalist ideology largely responsible for the breakup of the Soviet Union to the conscious and consistent ethnic policies of Lenin and Stalin, another legacy of romantic nationalism of the nineteenth century.
Slezkine succeeds in presenting the complexities of a complex encounter. The natives of the north are not passive dupes or innocent victims. Arctic Mirrors has already become required reading for anyone interested in the history or anthropology of Siberia, and it will soon establish itself as an invaluable contribution to the growing field of studies on the Newly Independent States. It also points up interesting parallels and contrasts with other European empires in the Americas, Africa, and Asia.

4 of 4 people found the following review helpful.
A Must read
By Seth J. Frantzman
This must read opens the door on the many 'small' peoples of Russias North, who live in Siberia and have for thousands of years, comparable to the native Americans, they were crushed and moved around in soviet times, wiht many different methods applied to make them 'russian' 'christian' or good 'socialists'. This is an excellent account and a great eye opener to the vastness and diversity of the Russian landscape, a tragedy unto itself but the people will be preserved through accounts such as this.

Seth J. Frantzman

1 of 1 people found the following review helpful.
Siberia as a Problem
By Benjamin Trovato
In contrast to Forsyth's History of the Native Peoples of Siberia, this is Siberia as seen by the bureaucrats and thinkers who tried to administer and understand it. There are many detailed quotes and anecdotes, but it does not add up to a coherent history. For the beginner, there is not enough background on who and where the peoples were. Students of the soviet period will be interested the the problem of collectivizing nomadic hunters. So: a good backup, but read Forsyth first.

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Kamis, 06 Februari 2014

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This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-frnachisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Sales Rank: #1077544 in Books
Brand: Brand: Cambridge University Press
Published on: 2010-12-31
Original language: English
Number of items: 1
Dimensions: 8.98" h x .75" w x 5.98" l, 1.05 pounds
Binding: Paperback
358 pages

Features

Used Book in Good Condition

Review
"In The Economics of Franchising, Blair and Lafontaine have provided an exceptionally comprehensive and cogent treatment of franchise law and economics. They have made complex economic analysis accessible and at the same time have revealed the hidden complexity behind some of the naive misconceptions associated with franchising. But what I liked best was their ability to treat each topic with a blend of managerially relevent discussion and formal analysis. It is a book that will appeal to anyone with a business, legal or research interest in franchising." - Patrick Kaufmann, Boston University

"A book on franchising by the experts in this field is a welcome addition. It will be extremely valuable for both teachers and researchers." - Jeffrey M. Perloff, University of California, Berkeley

"Blair and Lafontaine have produced the definitive work on franchising arrangements, a detailed theoretical and empirical analysis that provides fundamental insight not only into the economic relationship between a franchiser and its franchisees but into vertical contractual relationships more generally. The rigorous documentation of how particular terms in the franchise contract solve inherent economic tensions in the relationship is an extremely valuable contribution to our knowledge of how franchising contracts, as well as business arrangements more generally, work." - Benjamin Klein, UCLA

"This superb book will become the standard reference for understanding the economics of franchising. Extending their previous research, these outstanding scholars assemble new data sets to establish basic facts and explode several pervasive myths about franchising. How fast is the already significant amount of franchising growing? Are franchisees more likely to succeed than independent businesses? What are the typical terms of a franchisee's contract and why? The authors answer these and other fascinating questions with a keen economic intuition and with precision. The book is a must reading for students of industrial organization and contracting." - Dennis W. Carlton, University of Chicago

About the Author
Roger D. Blair is Huber Hurst Professor in the Department of Economics at the University of Florida where he has served on the faculty since 1970. He teaches courses in antitrust economics, law and economics, and the economics of sports. Professor Blair has published 165 articles and chapters in books, primarily in economics journals and law reviews. He has served as an antitrust consultant to the US Department of Justice, the Federal Trade Commission, the Attorneys General of California, Arizona, Missouri, Oregon, Washington and Florida, and numerous corporations. The books he has coauthored include Antitrust Economics, Law and Economics of Vertical Integration and Control, Monopsony: Antitrust Law and Economics, and forthcoming from Cambridge University Press Intellectual Property: Economics and Legal Dimensions of Rights and Remedies with Thomas F. Cotter.

Francine Lafontaine is Professor of Business Economics and Public Policy and Professor of Economics at the University of Michigan Business School where she has taught since 1991. Professor Lafontaine mostly teaches applied microeconomics to MBAs, along with elective courses on firm strategy and antitrust and on the economics of franchising. She has published numerous scholarly articles on franchising in top journals in her field, including the Journal of Political Economy, the RAND Journal of Economics, the Journal of Law and Economics, the Journal of Law, Economics and Organization and the Journal of Industrial Economics, as well as in marketing and entrepreneurship journals. Professor Lafontaine is widely recognized as a world expert on the subject of franchising and as such has acted as consultant and expert witness for various companies.

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9 of 9 people found the following review helpful.
Valuable Tool for Franchisor Business Planning
By Stephen C. Long
The U.S. Government quit collecting data on franchising in 1986. The franchise industry has, for the most part, done a poor job of collecting good data. Blair and Lafontaine collect the data, such as it is, which has been reliably produced on franchising since 1986 and reveal four prevalent myths in franchising. Data are available for all franchisors and are also segmented among industries.

This book will be helpful for the person in a new franchisor operation responsible for creating the economic model, i.e., the initial franchise fee, royalty fees and advertising fees. The book won't be much help without a background of college-level introductory macro- and microeconomics. A basic knowledge of calculus will enable you to follow the analyses but isn't critical to understanding the conclusions. The book also critically analyzes the economic issues which impact franchisor-franchisee tensions.

1 of 1 people found the following review helpful.
The Only Real Academic Treatment of Franchising
By Shane
After digging around a lot, I've found that this is the only good academic treatment of the economics of franchising. It is very well written and is of adequate complexity to interest economists while also being simple enough for anybody to understand. It is both a positive and a normative study. The authors have some of the most comprehensive data available about what franchises do, as well as interesting conversation about what they should do. I have the utmost respect for the authors, and I recommend this book to anybody who has an interest in the topic.

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Sales Rank: #2563963 in Books
Published on: 2004
Binding: Paperback

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Health, Safety, and Nutrition for the Young Child , by Marotz, Cross, & Rush (6th, Sixth Edition), by Lynn R. Marotz / Marie Z. Cross / Jean PDF
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